Who We Are

The future of food:planet:us

Our story

Our story begins centuries ago, with a unique fermentation culture deeply rooted in the Middle East. Passed down through generations, this 500-year-old tradition has shaped our approach to food and inspired us to push the boundaries of flavor exploration. 

At the heart of our company resides a passion for innovation. We have integrated modern food-tech advancements into our time-honored techniques. This delicate balance between tradition and cutting-edge technology allows us to unlock new dimensions of taste, texture, and nutritional value, offering our customers a truly extraordinary culinary experience.

What sets us apart is not just our commitment to exceptional flavor, but also our dedication to sustainable practices. We firmly believe in nurturing the earth that sustains us, and our focus on responsible sourcing and minimal waste reflects this core value. By choosing our products, you join us in making a positive impact on the planet, one delectable bite at a time.

Our mission

We recognize that sustainability is not just an aspiration but a tangible numbers game. Our ambition is to navigate through the vast ocean of overlooked resources and provide innovative food applications.

Meet the Team

  • Babak Ghajavand

    (Co-founder, CEO)
    babak@we-refine.com

    By combining the realms of medicine and development economics, Babak merges his expertise as a medical doctor with his passion for sustainable entrepreneurship.

  • Hassan Ghajavand

    (Co-founder, Production Manager)
    hassan@we-refine.com

    Hassan, our ingenious product developer, possesses a wealth of expertise accumulated over decades of immersive experience in the bakery and dairy industries.

  • Bella Ghajavand

    (CCO)
    bella@we-refine.com

    Bella, with an interdisciplinary educational background and her unparalleled vision and strategic insight, she helps us envision where we aspire to be in the next five years.

  • Pouran Makvandi

    (Factory Manager)
    pouran@we-refine.com

    With her extensive background in the intricacies of bakery operations, Pouran retains an innate understanding of the manufacturing processes that underpin our business.